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How to Use YouTube to Grow Your Business

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YouTube is one of the most powerful marketing tools any business can use. With billions of hours of video viewed every day, the opportunities to find and connect with customers are huge. How impactful can YouTube marketing be? YouTube comes  in as the second-most-visited website globally, right after Google (SEMRush). 122 million active users watch more than 18 minutes of video daily (Omnicore Agency). 81% of marketers say video content has helped them increase sales (Wyzowl). 70% of viewers purchased after watching an ad on YouTube (The Social Shepherd). And because it’s a Google product, YouTube videos appear at the top of Google’s organic search results for relevant searches. So it’s time to learn how to use YouTube to promote your business, your subscription, and your brand. Let’s take a look at the basic tools you need to manage YouTube video marketing so you can see your channel grow in popularity. Why is YouTube Good for Business? YouTube marketing involves creating videos, uplo
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How to Write Effective AI Prompts

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As the popularity of  AI marketing  grows, marketers need to sharpen their skills in writing prompts to make the most of their investment in AI tools. While these tools will become easier to use and more efficient over time, you still need the right variety of AI prompts to generate the desired responses. We help you navigate this learning curve so you can write effective prompts that meet your diverse business needs. Read on to understand the mechanics of AI coding and how to write effective AI prompts for better results. Also, learn about different types of prompts and their use cases. What are AI writing prompts? An AI prompt is a type of interaction between the user and the AI application that allows the model to generate the desired result. They optimize the efficiency of AI platforms, streamlining data processing for valuable insights and engaging content generation. AI prompts are both an art and a science, requiring human intuition and creativity to formulate queries and combin
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